Presenter: Wendy Sweet

Time: 11.45-12.45pm

Session: Why your vision of where or who you want to be, is the greatest asset you have. Online Business

In 1991, the genesis of the personal training industry in Aotearoa, New Zealand, began with my role as the first PT for global fitness giant, Les Mills. Over 3 decades later, when arriving in mid-life, my PhD took me on a new journey. That journey was to move myself out of ‘fitness’ and into ‘women’s health’. But the journey was more than this. My studies taught me that not only is the fitness industry losing the battle with the 45 – 65 women’s demographic, but so too is the medical industry. Not only is this demographic the highest cohort in Australasia to be ‘in and out’ of exercise, but they are one of the highest cohorts to be heading towards obesity and other lifestyle diseases.

With an incredible amount of knowledge in this area, the questions I asked were, “How can I take my 35 years of knowledge and make a difference?” and most importantly, “How can I sell my knowledge to my target demographic on a global scale?”

I’m Dr Wendy Sweet. My business coach calls me a ‘Digital Entrepreneur’ – and she’s an Aussie, so she shortens it to ‘D.E’. She says that I’m operating in the top 2% of digital entrepreneurs globally with programme sales of over 2000 into 17 countries around the world in 2019 alone. I also delivered 25 public seminars into New Zealand, Australia and the United Kingdom too. My data-base is growing by nearly 8,000 emails a month and I now have over 60,000 women around the world on this data-base who I can market to, without a selfie-stick in sight.

FitEx Lite has asked me to share my story and my journey with you and this gives me great pleasure, because this is your story too. From little old New Zealand and from humble beginnings as a Personal Trainer, you can change people’s lives for the better around the world when you understand that the vision of where or who you want to be, is the greatest asset you have. Once you’ve achieved this, you then have to figure out ‘how’. I look forward to sharing with you, how I moved from PT to DE. I’ll see you at FitEX LITE, Christchurch.


Time: 10.30-11.30am

Session: Your Masterclass on Menopause

When I was in my late-40’s and early 50’s, I was a university lecturer and completing my studies into the role of exercise on women’s healthy ageing. I was sore, tired and overweight, despite exercise every day as I had done for years. I was even on HRT. At the time, I had no idea that my curiosity about our health as we come through our mid-life years and the type of exercise we should do, would lead me here to you. The more I studied the more I became curious about these two questions:

  • Have we got menopause management all wrong?
  • Why is it that many women around the world DON’T get the symptoms and on-going health problems that can throw some of us into worsening health as we age?

As the modern fitness industry has expanded rapidly, women are being swept up into exercise regimes that are better suited to males and athletes – afterall, menopause is not taught in any institution as part of exercise professionals training – I know this, because as part of my Doctoral studies, I argued that mid-life women are the ‘forgotten’ generation when it comes to how to navigate menopause in the context of ‘wellness’ not ‘sickness’. Millions of women around the world experience changing cardiac health, sore joints and muscles and discover that they can’t do the exercise that they have been used to doing all their lives. So, they give up.

In my seminars that I take around the world, I often say that women in their 50s are the forgotten generation and that while we were promised we would get to 50 and feel fabulous, the opposite is often true. What’s worse, it seems that nobody wants to talk about what we really need to be doing to prevent or reverse our symptoms which can catapult us into our unhealthy ageing – and yes, our mothers’ generation have already discovered this too. If you don’t want to be able to improve the exercise retention of your own mid-life female clients, then come along and join me for your ‘Masterclass on Menopause’. I can’t wait for you to better understand what’s really going on with menopause symptoms as well as the real role of exercise, at this critical time in women’s lives.

Dr Wendy Sweet, PhD/ REPS Exercise Specialist.

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